Show anyone with anxiety or depression that it’s ok to say if they don’t feel ok.

Visually show anyone suffering from anxiety or depression that “it’s ok to say if you don’t feel ok”, by displaying one of our black dog stickers or wearing one of our patches, badges or lapel pins (pictured).


You don’t have to be suffering from anxiety or depression yourself in order to wear or display the dancing black dog symbol, because doing so does not mean you are saying “I suffer from anxiety or depression”. Rather, it means you are saying “it’s ok to say if you don’t feel ok” to anyone around you who may be suffering from anxiety or depression. As many as one in four people suffer in silence from depression or anxiety. Sometimes they come across as the happiest person in the room, yet on the inside they are in fact the loneliest.

Postage is free on all orders for lapel pins, badges and stickers – to anywhere in the world.

About Us

Dancing With The Black Dog started off as one man’s candid blog about how he beat anxiety and depression. Nowadays it has transformed into a registered charity dedicated to eradicating the stigma of anxiety and depression, mainly through our global campaign called “It’s OK To Say If You Don’t Feel OK” which we launched in 2015. We are based in Australia, but we have global reach – and no matter where you live in the world, we can send our campaign lapel pins, badges, patches and stickers to you.

Introducing Our Official Ambassadors

We are delighted to announce that in February 2018, Ray Meagher assumed the role of Official Ambassador for Dancing With The Black Dog. Here is a video from Ray announcing his Ambassadorship, which will involve him wearing and displaying our merchandise, as well as talking about the charity in the media.

Shortly afterwards, Scottish Radio, Soap and Sitcom Star, Sanjeev Kohli, joined Ray on our team of Ambassadors in a similar capacity.  Sanjeev’s Ambassadorship is in line with the continuing development, and international focus and reach, of our mental health charity initiative.

Other Celebrity Endorsements

A big thanks also to British comedian, Russell Howard, for sharing a few words in support of our initiative:

And here’s The Big Bang Theory’s Mayim Bialik also sharing a few words on the same important subject:

To hear a few words from some of our other international celebrity supporters, including Joss Stone, Jack Black, Sir Steve Redgrave and more, please click here.

Or to view a short seasonal Christmas message about our initiative from Liam Hemsworth, Ray Meagher, Jimmy Barnes, Hermione Norris and Michael Caton, please click here.

It’s OK To Say If You Don’t Feel OK

When it comes to anxiety and depression, we believe in the utmost importance of talking about your feelings, and encouraging others to do the same. And whether you suffer from a mental illness or not, we believe in a world where we can all have a means of conveying to everyone we encounter that it’s OK to say if you don’t feel OK. Which is why we launched our global “It’s OK To Say If You Don’t Feel OK” campaign in 2015.

Which is also why we have created a global Get Help Now page, containing contact details for where you can get immediate help from mental health organisations in ten countries around the world.

Why Is This Important?

Nowadays, the stigma of mental illness is slowly but surely being eroded; more and more sufferers are seeking professional help. However, we still live in an age where we need to focus as much on getting people talking about their struggles as we do with providing mental health services. After all, an open conversation in a safe environment is often the first and most crucial step in seeking help.

As you may know, the black dog is a widely-used euphemism for depression. We’ve therefore developed the Dancing With The Black Dog logo as a symbol that anyone can wear or display to show their support for sufferers of anxiety and depression, to convey the message that it’s OK to say if you don’t feel OK.

Since February 2016, over 10,000 people have ordered more than 25,000 lapel pins, 4,000 badges (introduced later) and 6,000 stickers worldwide via this page – and growing every day. By popular demand, we also introduced cloth patches in March 2018.

Who Are We “Targeting”?

We are “targeting” anyone who would like to visually convey the supportive message “it’s ok to say if you don’t feel ok.”

Imagine, for example, if you are struggling with anxiety or depression, and your manager at work wears a symbol that demonstrates their personal support for mental illness. Or you want to talk in confidence to a mental health professional, and many of your colleagues and friends demonstrate their support in the same way. How much more comfortable would you feel in seeking professional help?

It’s about helping to create a silent but supportive environment.

Lapel Pins

Our metallic lapel pins are available for A$6 for 1 or A$12 for 3. The lapel pin is 10mm in diameter, has a small butterfly clip and comes in a smooth epoxy coating finish.

The lapel pin is 10mm in diameter, has a small butterfly clip and comes in a smooth epoxy coating finish.

Stickers – Adhesive Back

Our stickers are available for A$5 for 1, or A$10 for 3. It can be used as an external sticker – and it has an adhesive backing. However we recommend that they are not stuck on a car window, since we have had some reports of the yellow ink (but not the dog logo) fading to white when stuck on a car window.

The sticker


Our metallic badges are available for A$7 for 1, or A$14 for 3. The badge is exactly the same look, colour and design as the lapel pin, but is 25mm in diameter and has a safety-pin/clasp style fastening. It too comes in a smooth epoxy coating finish

The badge is 25mm in diameter.

Cloth Patches

Our iron/sew-on cloth patches are available for A$10 for 1, or A$20 for 3. The patch is 78mm in diameter.

The patch

Payment is via PayPal from anywhere in the world, or optionally by direct bank deposit if you are located in Australia (see below for more details).

Please note that while prices are listed in Australian dollars, PayPal will automatically convert to, and bill you in, your home currency.


Welcome To Dancing With The Black Dog’s Charity Shop!

To purchase via PayPal, please click on one of the following “Add To Cart” options, then proceed to checkout, where you can add to or update your order.


Badges Lapel Pins Cloth Patches
1 x badge
1 x pin
1 x patch
3 x badges
3 x pins
3 x patches
Stickers – Adhesive
1 x sticker
3 x stickers

Please note our most popular selling item, our lapel pin, is 10mm wide therefore very subtle. If you are interested in something larger, our 25mm metal badges may be more suitable

During busy periods, once you click on “Add to Cart”, the next page may take from 2 to 20 seconds to load. We are working to improve this.

PayPal Acceptance Mark

Postage is free worldwide on all orders from the above shop

12.5% of the purchase prices from the above shop, from people living in Australia, will be donated to beyondblue.

Don’t Have A PayPal Account? No Problem!

Please note you do not need to have a PayPal account in order to pay via PayPal – you can order via the buttons below, and pay securely from the PayPal site by entering your card details and delivery address as a guest at checkout.

Interested In Other Products (t-shirts, etc?)

The lapel pins and stickers can be purchased directly from Dancing With The Black Dog via the shopping cart section above. Our logo is also available on a wider range of merchandise that can be purchased from Red Bubble. Red Bubble will pass on 20% of the value of each sale to Dancing With The Black Dog.

To purchase via direct bank transfer:

Please deposit payment into the following account, and then send us your name, address, quantity ordered and deposit reference by email to [email protected] :
Commonwealth Bank of Australia
BSB: 063-144
Account Number: 10519843
Name: Dancing With The Black Dog Pty Ltd

Our Volunteers Program

If you require further details about our Volunteers Program, please click here.

Proudly Supporting beyondblue

We are delighted to announce that Dancing With The Black Dog is a registered fundraiser for Australia’s biggest mental health charity, beyondblue.

proudly supporting beyondblue.

12.5% of the sale value of all black dog badges, lapel pins and car stickers sold within Australia will be donated to beyondblue. For example, if you buy one lapel pin for A$6.00, we will donate 75 cents to beyondblue, or if you buy three pins for A$12.00, we will donate A$1.50.

As part of our global outlook, and given that over 30% of our orders so far have come from outside Australia, we are also in discussion with mental health charities in other countries to organise similar arrangements for orders from outside Australia. Our aim is that no matter where you buy our lapel pins or stickers from, some of the proceeds will be supporting a mental health organisation within your own country.

Further endorsement from Stephen Fry

We were delighted when Mental Health Ambassador and Twitter Titan, Stephen Fry, tweeted about us back in 2012 – not once but twice – when Dancing With The Black Dog was a fledgling blog. We were equally delighted when he completed the tweet-trick by tweeting about our “it’s ok to say” initiative in May 2017. Please click on the image below to view the tweet.



For more information, please visit our Who Are We page, where we also answer some FAQs, as well as outlining who we are not.

Please send any queries pre or post sale by email to [email protected] for a swifter response, rather than as a Facebook message or comment.

All proceeds will go towards further raising awareness of the message that it’s OK to say if you don’t feel OK or towards other mental health charities. It is also our intention where possible to proportionately spend any funds back onto campaigns in the countries where they where originally sourced from. With modern technology and social media, however, it is also our hope that such campaigns will continue to have a global reach.

Corporate bulk discount packages are also available, please feel free to contact us if you would like more information.

Please join us therefore in demonstrating to all those you encounter that you support mental health awareness, and mental health conversations. And if anyone asks you what the black dog pin on your jacket or sticker on your car is, please join us in telling them it’s your way of saying it’s ok to say if you don’t feel ok.

Thank you for supporting us, in proudly supporting beyondblue.

Mark Pacitti
Founder, Dancing With The Black Dog
Winner, in my own personal battle with anxiety and depression

To read my own full story, please click here

To view a short seasonal Christmas message about our initiative from Liam Hemsworth, Ray Meagher, Jimmy Barnes, Hermione Norris and Michael Caton, please watch the following 37-second video:

To hear a few words from some of our other international celebrity supporters, including Joss Stone, Jack Black, Sir Steve Redgrave, Karl Pilkington and more, please watch the following video:

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